
Be Our Guest
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Experience Accredited: A 360°View of
Accredited Investors Wealth Management
Ross Levin and Wil Heupel founded Accredited Investors Wealth Management® over 35 years ago with a desire to engage in meaningful conversations with clients about integrating their money and values. What started as a small partnership has grown into a thriving firm with 60 team members serving almost 600 client families, with approximately $3.7 billion in assets under management as of 12/31/2024.
As a fully independent firm, Accredited has a diverse group of professionals providing expertise in the field of estate planning, taxes, philanthropy, social security, financing, insurance, alternative investments, and more.
During this day together, the firm’s leadership will offer a playbook of actionable ideas and items to improve your business practices. They will share everything from their talent sourcing and hiring practices, to tips on how to attract new clients, what to deliver to them, and firm strategic direction and sustainability planning.
Attendees will have an opportunity to ask questions of leaders throughout Accredited’s organization – from operations, to wealth managers, to Accredited’s investment group. The day is intended to provide an open overview of all aspects of the organization.

Details

Session Capacity
25

Cost
Individual attendee: $1,500 donation to the Foundation for Financial Planning (FFP).

Date and Time
June 10, 2025
7:30am – 4:00pm

Location
5200 W 73rd Street,
Edina, MN 55439

Registration
The registration form for our 2025 event is now available from the Foundation for Financial Planning:

What Attendees Will Learn
Accredited Investors’ leadership and staff will offer a playbook of actionable ideas and items to improve your business practices. They will share everything from their talent sourcing and hiring practices, to tips on how to attract new clients, what to deliver to them, and what lessons they have learned over the years.
Attendees will have an opportunity to ask questions of whomever they wish – from operations, to compliance, to wealth managers, to Accredited’s investment group. The day is intended to provide an open overview of all aspects of the organization.
Accredited Investors Wealth Management will share a link to materials and documents presented throughout the day.

Tentative Agenda
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7:30amBreakfast & Welcome
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Part 18:00-9:00amPart 1Accredited Firm OverviewRoss Levin, Wil Heupel, Brian Martin, Becky Krieger
A) History of the Firm
B) Sustainability Planning -
Part 29:15-10:15amPart 2Talent Management & DevelopmentNicole Aristi
A) Hiring and Testing Process- Sample Candidate Evaluation
B) Career Tracks -
Part 310:30-11:00amPart 3Strategic Planning AreasBrandon Jones
A) Standard Planning Process & SPA
B) Specialty Areas and Roles -
Part 411:15-12:00pmPart 4Firm GrowthBecky Krieger
A) Vision of Firm Growth, Growth Strategies & Exception Policy
B) Celebrating Milestones
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12:00-1:00pmLunch with Accredited Team Members
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Part 51:00-2:00pmPart 5Firm Management and PlanningBrian Martin
A) Entrepreneurial Operating System – EOS : L10 Meeting Structure; Findings &
Opportunities -
Part 62:00-3:00pmPart 6Investment ManagementJacob Wolkowitz
A) Investment Philosophy
B) Customized Portfolios, Process and Communication
C) Client Communication -
Part 73:00-4:00pmPart 7Q&A SessionWrap Up & End the Day

Hosts & Presenters
Hosts
Ross Levin, CFP® – Founder and Shareholder
Becky Krieger, CFP®, CPA – Managing Partner & Shareholder
Presenters
Wil Heupel, CFP®, CLU, ChFC – Founder, Board Chair & Shareholder
Brian Martin, CFP® – Managing Partner & Shareholder
Brandon Jones, CFP® – Wealth Manager & Shareholder
Jacob Wolkowitz, CFA – Chief Investment Officer & Shareholder

The registration form for our 2025 event is now available from the Foundation for Financial Planning: